no more excuses

We were asked for an ad campaign but first we had to develop a new brand, packaging and strategy for a range of ‘free-from’ chocolate bars for Plamil, the original vegan brand.

very satisfying

The increased profile that So Free has given Plamil has created huge interest with major supermarket listings planned this year.

The bulk side of the business has seen a 25 fold increase and Cheeky will be supporting this rapid growth with more activity in the coming months.